MAD Design Group

We are MAD about design

MAD Design is a family of globally recognised brands committed to bringing forth innovative solutions that enhance the beauty and comfort of residential and commercial spaces while placing ecological responsibility at the forefront.

EcoSmart Fire, our flagship brand, has been at the forefront of the bioethanol fire industry for more than 20 years. It transformed traditional fire elements with keen attention to elegant sophistication, leading-edge eco-friendly technology, and limitless design possibilities. Embracing diverse fuel needs, EcoSmart Fire has grown to include gas and electric technologies.

Today, the MAD brand portfolio also features timeless, transeasonal furniture consciously crafted by Blinde Design to stand against trends and time, electric radiant heaters from Heatscope Heaters that brilliantly merge outstanding performance with an unrivaled design aesthetic, and e-NRG, the premium biofuel leading the market with superior flame performance and extended burn-time.